Fast Fashion and it's Legal Laziness
Fast Fashion Is Not Just Unsustainable — It Is Legally Lazy Fast fashion is often criticised for the waste it produces and the labour it exploits, yet what receives far less attention is how casually the model treats law, structure, and responsibility. Brands scale quickly and sell incessantly because accountability is fragmented, ownership is assumed, and contracts are postponed or reduced to formality. These structural gaps are not accidental; they are a key part of how fast fashion has thrived for decades. France has recently made this gap impossible to ignore. After introducing financial penalties aimed at discouraging ultra fast fashion production, the country has gone a step further by restricting and effectively banning the marketing and promotion of fast fashion brands whose business models rely on ultra high volume, low cost production and rapid trend turnover . This is not symbolic regulation. It is a direct intervention into the very mechanisms ...
