FASHION IS RESTRUCTURING
What Happened Between 9–15 March 2026 🖋️Adv. Ankur Sharma | 📖 5 minutes There are weeks in fashion that are loud. And then there are weeks that are structural. The period between 9 - 15 March 2026 did not arrive with spectacle. It revealed something far more important. Fashion is no longer behaving like an industry. It is behaving like a system. A system defined by control, speed, data, and ownership. This is not about trends. This is about power, who holds it, and how it is shifting. CONTROL IS BECOMING THE NEW LUXURY Brands are increasingly moving away from wholesale and toward direct to consumer models. This shift is not just financial. It is strategic. Wholesale once offered reach, but it came with compromise, delayed payments, pricing pressure, and reduced control over brand experience. Direct to consumer allows brands to own their pricing, storytelling, and customer relationships. The question is no longer where to sell. It is how to control the sale. FASHION I...
