5 Things Every Model Must Know (Legally!)
Five Legal Essentials Every Model Must Know
The fashion world may dazzle with lights, runways, and glossy magazine covers—but behind the scenes, it’s often contracts, clauses, and negotiations that determine a model’s safety, pay, and power. Whether you’re a seasoned professional or just stepping into the industry, here are five legal essentials every model must know:
1. You Might Not Own Your Image
Once you sign a contract, the brand might gain the rights to your image—and not just for this campaign, but possibly for years to come. This is called a "usage right" or "image license."
What to check:
- Is the usage limited to a certain time frame or platform (e.g. social media only, 6 months only)?
- Can they edit or alter your image?
- Will they need your permission for future uses?
Your face is your brand. Make sure it’s not being used without boundaries.
2. Clarify How—and When—You Get Paid
Not all modeling gigs are paid the same way. Some pay per shoot, some per usage, others only after months. And some... sadly, not at all unless you chase it.
Always ask:
- Is it a flat fee or hourly/day-based?
- Are there bonuses for ad re-usage or brand renewals?
- What’s the timeline? (15 days? 30? Never?)
- Will you receive a payslip or contract as proof?
Money in fashion might be elusive, but it should never be mysterious.
3. Exclusivity Clauses Can Limit Your Future Gigs
Some contracts prevent you from working with “competing” brands for a certain period—even if they don’t define what “competing” means clearly.
Ask yourself:
- Are you okay being tied to one brand?
- How long does the exclusivity last?
- Is it limited to the campaign, category (e.g. denim only), or everything?
Don’t sign away your next opportunity unknowingly.
4. Consent Isn’t Optional—You Can Say No
Being a model does not mean giving up your boundaries. You can say no to:
- Nudity, partial nudity, or overly revealing clothing
- Dangerous locations
- Any treatment that feels degrading or unsafe
This is not unprofessional. This is your right—even as a freelancer.
5. Always Get It in Writing
Never rely on verbal promises—especially not in an industry built on fast turnover and fading memory.
- Insist on a written contract (even if it's one page!)
- Signed copies with your terms clearly listed
- A contact person for payment, queries, and legal concerns
The rule is simple: If it’s not written, it didn’t happen.
Final Thoughts
Fashion may run on aesthetics, but it survives on contracts. As a model, your career is your business—literally. Protect it, own it, and walk into every room knowing your worth.
If you’re unsure what your contract says, get help. A small clause today can mean a huge consequence tomorrow.
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Post by Clause & Couture
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